Innovative ideas and ideas about innovation

28.7.07

Beautifully side stepping the problem

I am a sucker for a great headline, and Boing Boing has a wonderful one. The post is entitled Vaporrub solves meerkat gang war

You may want to pause for a moment to allow your mind to build up its own story around the heading - and feel free to post what you think it is all about.

Anyway, the reason I love this story is that is shows a great example of solving a problem through redefinition. In brief, meerkats don't take to new meerkats very kindly, they only like ones which smell the same. So, instead of trying to make the new ones smell like the old ones, the keepers made everyone smell of vaporrub - genius.

So, how might we apply this idea in our lives?

2 comments:

ASHA SAHANA said...

We could paint everyone a beautiful sky blue so some would accept others...

Andy Burnett said...

Thanks Asha, that is a beautiful idea!

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