I have to admit that this is such a strange idea that I don't really know what to think about it. On the one hand, the fact that there are people who are so dedicated to the shopping experience that they simply don't want to leave, is slightly disturbing. And, on the other hand, the fact that Ikea recognise this and react in this unusual way makes me want to rush back to Norway (a staggeringly beautiful country!) and just enjoy the sheer 'differentness' of the place.
If you are ever stuck for a holiday destination, Norway should be high on your list.
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