Perpetual reinvention

Springwise has a great story about a building in New York City which perpetually reopens. You can read the story here. At the moment the 'shop' is a ping pong hall and next week it will be something else completely.

What I really like about this is that the essence of what it is 'selling' is surprise. It takes me back to a childhood book called The Magic Faraway Tree. In this story, each time a child climbed the tree, they found a different land at the top.

How much surprise do you think your customers and colleagues would enjoy? Perhaps today is the day to find out!