For women's fashion magazines, adverts are the content

Apparently, according to this story, the September issue of Vogue is made up of almost 80% adverts.

I'm not entirely sure what to think about this. Fashion is clearly something which is experienced, and therefore looking at lots of pictures makes sense. However, it seems to be much more than just the picture. Wearing a designer creation has important status implications and therefore the vast amounts spent by advertisers actually helps to increase the enjoyment for customers because it has enhanced the value of what they subsequently buy.

I wonder if there are any similar industries. Is the automotive business enhanced in the same way?