Do we have anything to say to Generation 'C'?

The Telegraph has this article about a product design company. The story itself is interesting, particularly the way in which the founders made a conscious decision to turn away business which was not directly related to their core interests. This is a principle which we could all apply to our lives generally, but how many of us would do it. However, the part which really caught my eye was their use of the phrase Generation C. In their definition, Generation C consists of those people who are:

Comfortable with complexity, connected socially and electronically, creative, and controlling.

Is this a group we should be thinking about communicating with, and if so, do we have anything to say to them?