Fashion shopping sites are obviously not meant for me!

I read a story in the American Express magazine about stylish ways to keep fit. Basically, it was an advertorial for a range of expensive dumbbells, yoga mats and home gym equipment. It was the yoga mats which caught my attention because Gucci made a suitably monogrammed version for the discerning yoga devotee and I thought I would find out how much they cost. Bad mistake!

The Gucci site is designed to live the brand. It is built in Flash, has lots of lovely pictures and runs about as fast as a very slow thing on a slow day. Now, I am sure that if I enjoyed browsing for clothes etc., the experience would be wonderful, but I don't. No matter how hard I try to embrace my inner New Man, I still find the site annoying. So, that made me wonder, if the Gucci 'experience' were removed from the buying process, would it still be seen as a wonderful product, or would I have a hard time telling the difference between that and something from ASDA?